© 2026 Christian Cassidy.
The Ideal Building, later referred to as Stone's Hall, at 1410 Main Street, was constructed in 1912 and demolished in September 2026. Hidden behind its second-storey wall was a sign on the neighbouring Mount Block for Deane's Dry Goods and millinery shop.
Frederick William Deane Sr., his wife Emily, and their adult children Frederick W. Jr. and Daphne, came to Canada from their native England in 1906.
In 1907, Fred Sr. worked as a plumber for the T. Eaton Company and lived with Emily in a rented room at 257 Garry Street. Fred Jr. was a colourist (likely a painter or printer) at John Leslie Furniture Co. on Fort Street and lived at 235 Isabel.
Fred Sr. can't be found in the street directories of 1910 and 1911 (which would have been compiled in 1909 and 1911) or the 1911 census. It may have been an oversight, or the couple may have returned home to England for a visit. During this time, Fred Jr. worked as a clerk at Eaton's, managed Imperial Renovating Works, and was a clerk at the Free Press.
By the 1912 street directory, which would have been compiled in late 1911, Fred Sr. reappeared as the owner of F. W. Deane Dry Goods Store at 1406 Main in the Mount Block. He and Emily lived at a newly -built house at 38 Inkster Boulevard "between Mac and Scotia". (Mac was the original name for St. Cross Street).
The following year, the Deanes, along with Fred Jr., now a clerk at Ashdown's Hardware, relocated temporarily to a suite in the Deane Block above the store. Daphne was likely married by this time and had become Daphne Mount, perhaps a child of John Mount on the Mount Block.
In 1913, they reappeared at a new house at 40 Inkster Boulevard and advertised 38 Inkster Boulevard for rent. A couple of years later, they switched and lived at 38 Inkster and rented out 40 Inkster.
Mrs. Deane added millinery to the store's lineup fairly early on, as the sign bearing her name (or edited to include her name) must have been painted in late 1911 or early 1912 before the two-storey Ideal Building was built. It's unclear if this was an occupation she had back in England, or something she learned during her time in Canada.
The millinery proved popular, as she advertised from time to time for a second milliner or junior milliner for the shop.
F. W. Deane's store came to an end in 1918. The Deanes still lived at 38 Inkster, but the business was now known as Even Roberts Dry Goods. It is unclear if the Deanes sold or went out of business.
Fred Sr. and Emily then disappear from the Street Directory. They were 621 and 56, respectively, so they could have retired early to the coast or returned to England. No death notices could be found for them in local papers.
As for Frederick Deane Jr., now 36, he married Jane and followed in his father’s entrepreneurial footsteps
The couple moved to 660 Simcoe Street in 1919, and he opened F. W. Deane Bicycle Repair at 658 Simcoe.
By 1921, it was on to 87 Marion Street, where the couple both lived and operated the bike shop from. A couple of years later, they bought a six-room house with 66 feet of frontage at 99 Marion Street, and the business was renamed Norwood Bicycle Shop. Both of these addresses are where the Dominion Shopping Centre is now.
The Deanes continued to migrate around the Norwood area.
By 1926, it was at 133 Marion Street, and the Deanes moved to a separate house at 218 Roger Street. By 1931, they moved house to 151 Eugenie Street, and the shop was likely downsized due to the Depression to 143 Marion, one of two commercial units in this building.
The Deanes had two children, John, born around 1918, and Freda, born around 1922.
John enlisted to serve in the Second World War in May 1940 and trained in the signals corps. He went overseas in March 1942, was promoted to captain, and returned home safely in September 1945.
The Deanes continued to live at 151 Eugenie Street until 1959, when they died within months of each other.




























































