Last year CTV applied to the CRTC to make major changes to MUCHMUSIC, including abandoning music videos in favour of 'lifestyle' television shows. In other words keeping up with the MTVses. The change would "better position MuchMusic to adapt to the business realities of audience fragmentation and changing technologies" said their application.
I was trolling the high level channels and stumbled across the station that was once part Moses Znaimer, The New Music, J.D. Roberts and Strombo and came across: Pants off Dance Off "Muchmusic's fun new series where people dance their pants off, literally, in a battle of nerves, stamina and ...most importantly... NAKEDNESS!"
For the sole purpose of possibly updating my Demise of Much post from last year, I decided to stay tuned for a bit.
Well, the show isn't exactly as billed. The intro and website talk about nakedness but it's 18 - 21 year old men and women in front of a green screen dancing down to generously cut underwear while a video plays in the background.
In the world of low-end teen music station programming (even for CanCon) this is probably as low-end as you can get. It made The Hills look like powerful drama.
They do a little interview with the 'contestants' and I think it's fair to assume that none of them will have the problem of reaching the pinnacle of the legal or medical community just to have this come back to haunt them. Still, the weird things people will do for their 15 minutes of fame.
To read more about this riveting CTV/MUCHMUSIC show (or to sign up as a contestant !) here's their web page.